Brand deception are extreme cases, in which the process of branding is the process of concealing th

In today's world, brands are a key part of consumer life, which is not surprising given that companies spend billions of dollars to make us just to love their brand. Some, regardless of spent millions of dollars we will never love, and some may even without a cent spent, become an everyday part of our lives. So something clearly shows that the key factor of a good brand is not only a huge amount of money spent in marketing and the best example of this is Google, which is up to the user mainly come through word of mouth. If you go these days and time must be interested in that subject matter, good summer reading will be "Brand Failures" Matt Haig, debatable where Matt singled out some of the most famous mediterranean diet examples of bad brand moves. It also lists the key reasons why brands mediterranean diet fail.
Brand deception are extreme cases, in which the process of branding is the process of concealing the truth about the product. So Sony for movie Knight's Tale invented critics mediterranean diet who praised movie of course.
In addition to this, Matt states and brand myths, and some of them are: If the product is good it will work (Betamax), brands will sooner fail than fail, big companies will always have success with brands, if something new well will be sold.
Although Coca Cola and in 1985 was the most popular drink in the company they decided on a radical departure, extinguishing the old and the birth of a new brand - New Coke. The reasons for such decisions should be sought in relation to the Pepsi eat, who was their closer, so the figures, mediterranean diet writes Haig, looked bad. Besides Pepsi, Coca Cola was losing market share and of other beverages produced mediterranean diet in the Coca Cola, Fanta like. Therefore, in 1984 started working on a new formula, which was presented in April 1985, while the old extinguished. Sales had become worse and the public outraged. It turned out that the new cola simply no way could compete with the old. In addition, Coca Cola, when it presented the 1880's was the only such beverage and so invented mediterranean diet a new brand category - tie word New product with hundred years old was a catastrophic mistake. A year later, the classic Coca Cola returned. The bad ideas
As for Sonya, who is often mentioned in the pages of the book, in 1998 recorded Godzilla, were convinced that they had smash hits, only such blockbuster. P. Diddy is for big money sang the hit from the film has been featured in most halls until then - on a day of one of the five halls spinning is Godzilla. Despite the truly enormous amount of money spent on advertising, the oral tradition was stronger. Bad reviews, especially at the time of the Internet, no one could stop, forums were jammed with errors (Godzilla mediterranean diet can catch a helicopter, but no taxi), so the year and finally understood the power of the Internet and that big money does not necessarily mean a good movie. That is really as demonstrated and The Blair Witch Project. Three years later, mediterranean diet Sony invented the critics.
Companies is by no means foreign to expand the production line, but sometimes that's not such a good idea as it seemed at the meeting marketers. One of them, who was sitting in the popular women's magazine, Cosmopolitan in, occurred to make a Cosmopolitan yogurt, which are eighteen months after launch withdrawn from sale. Smith and Wesson on the other hand, launched its own line of mountain bikes, but the error is of course because I was an extension had nothing whatsoever to do with the parent product. mediterranean diet
These errors is perhaps most, the examples are countless. As the first and most important states Exxon. mediterranean diet Their tanker, many of you well remember mediterranean diet that, in 1989 in Alaska started making oil. Not even 24 hours after the accident did not take adequate steps to prevent spills, and the company has refused to openly communicate with the press, mediterranean diet which is never a good idea. Not a week later, they had nothing clever to say, and although it is ultimately costing mediterranean diet seven billion mediterranean diet dollars, the damage of bad PR decisions unparalleled. In some cases, the crisis is too big to be solved. It happened to Pan Am in '91 who closed the door because people after 1988 when their plane exploded over Scotland, no longer wanted to fly with this company. Cultural differences
It is not rare that the company did not want to present your product in the foreign market, but you should beware. Kellogs so in India started mediterranean diet with corn flakes, but the price three times higher than the first competition was too high. Besides them in India were burned Mercedes, Lufthansa, Whirlpool, Citibank and others. Hallmark in turn, with his congratulations burned in France, where people prefer to write their congratulations, and Chevy Nova failed in the market of South America, because Nova means "does not go". And other car companies had similar problems: Mitsubishi Pajero mediterranean diet (Pajero is slang for someone who is masturbating), Toyota Fiera (Fiera is an old ugly woman), Ford Pinto (small penis). Human errors mediterranean diet
Although in earlier