If you do not eat blueberries bread

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If you do not eat blueberries bread
18 years ago selling pickles Joseph opened a small supermarket Iosbsoili Savyon. He currently presides over a network that includes seven branches in a smart and rolls 60 million annually. "We're not competing Rami Levy and quality rather than price," he said in an interview
Network, revealed here for the first time, rolling about 60 million a year and employs 42 workers. Its stores do not play a lot price, but also offer new deal: premium products and meticulous service for a price premium. So, not surprisingly, the network of stores gatorade in Savyon, Herzliya, and other places inhabited the upper echelon clients.
Network founder and director is Joseph Iosbsoili (47), a native of Georgia who came to Israel at the age of 10 and in his 20th already found himself deep in the food retail business. "From 16.5 to 18 I worked at a Jordanian locks," he recalled. "After the army I went back to the company and then sent me to the course directors. During the school my older brothers opened a grocery gatorade store and did not get along. Each of them wanted to leave the business after three months, and the second brother approached me to go in his place., And I gave up a senior position locks displayed Jordanian and went into business."
"After a year we broke up, and opened a store in Rishon Lezion. Knew were going to build a birth branch of the established, and realized that the workers would have to buy food somewhere. During that period I sold builders sausages and pickles, and every morning I had a line of construction workers. Annually She moved well, so I sold the store I set up there and then moved to Ramat Gan. Savyon in 1994 opened the first store of the writer Sima. store is named after my daughter. "
After the store founded by Iosbsoili Savyon is not developed the network and for several years he tried his luck in real estate. gatorade Chain's real growth began almost ten years later, in 2003, then opened another branch Iosbsoili of the writer Sima housing. Matter began network to expand at a faster pace. every year or two she opened a new branch - Ramat Aviv, Tel Aviv neighborhood nursery, Ramat Hasharon, Herzliya and Kfar Saba.
"These are places where people are willing to invest in quality. Example, gatorade we keep fresh raspberries and blackberries that cost us 120 per kilo. We sell service and quality, not price. It is not Rami Levi. All our employees are trained and they know how to do everything. Most employees gatorade I can just open the writer, close it, give service and make deliveries. I pay my employees to 30% faster than the competition. Fruits and vegetables I buy more expensive goods than they buy. "
"I do not think we have our level advisory competitors. Sometimes customers are tempted to lower prices, quality disappointed then come back to us. They realize that buying cheap is costing them dearly. Fruits and vegetables to our standing in the refrigerator for 5-7 days, and after five days they quality of vegetables and fruits bought two hours ago. bread and cookies Expiry gatorade personal supervision and quality. their bread we take off the shelf two days before the expiration date. "
Super short rotation branch Sima reveals what Iosbsoili talking. Grapes, for example, sold nearly 30 per kilo, but very good quality. Packaged salads are made by a company that produces salads for several gatorade leading restaurants, the egg salad sold at NIS 32.9 pound. Refrigerators have a wide range of fresh pasta, special cakes, quiches are prepared and imported cheese selection, some personal imports. Little writer also not ashamed gatorade to sell 320 champagne bottle easy, and organic poultry stars rhythms.
Super Sima seems almost detached from the food market, where the most prominent battle since the social protest is the consumer's pocket. But this is only appearance. A noteworthy trend, which is riding the network, is a convenience store opened in recent years, as the AM: PM, which give customers the part of their food shopping. Although this trend is significantly lower than the price reductions discount chains, the trend is alive and kicking, as a writer Sima retailers profit from it. This trend has caused the country's largest food chain, Super-Sol, opened in recent years subnet named Super-Sol Express, which offers quick buying small products available.
"A person who goes to the store discount buy 300 shekels. How can he save? Here is making a reservation by phone, not wasting fuel, and determines when to receive the shipment. 50% of customers register with us and get paid once a month. Savyon, for example 80% of customers buy on credit . computerized lists have showing us what the customer bought, gatorade what day and what time. every time the cheapest networks gatorade threaten us want low prices, we introduce another innovation - higher quality, adding products or better service. "
"This year I want to open three more branches in Ra'anana, Kfar Saba and Hod Hasharon. Venues are ready, and what is holding me is to find skilled workers. Works should be with you for at least three months before you can trust. I'm not into running count. I establish a writer to succeed, and I have them all fail one by one. before half a year I opened a shop in Kfar Saba, and soon I tripled the turnover. took the branch that just because I had a staff ready. If I did not have work, I would not open a branch even if they give I have it as a gift. "

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